Client: Mate&co
Market: Food & Retail
Project: Brand strategy. Brand Naming, Concept, Tone of Voice, Brand Identity
Country: Spain
Year: 2024
Collabs: @negrocorvalan
Mate&co is a concept store featuring infusions, books and plants in a relaxed atmosphere, which offers a cozy alternative to have a slow moment within the vertiginous weekly pase.
Mate, Tea and Coffee are offered through organic, high-quality, products; meanwhile, you can read, borrow or purchase a book or buy a plant from their indoor garden.
The goal was always to keep an organic feel to it all, soft and minimalistic through voice and visual assets.
